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Mobile Application

Mobile Application

Bringing food lovers together one recipe at a time

Bringing food lovers together one recipe at a time

Bringing food lovers together one recipe at a time

Jeun is a company that aims to help people discover amazing meals and recipes. This idea for Jeun was born out of a desire to create a community of food lovers to share their look for food and cooking.

Jeun is a company that aims to help people discover amazing meals and recipes. This idea for Jeun was born out of a desire to create a community of food lovers to share their look for food and cooking.

Jeun is a company that aims to help people discover amazing meals and recipes. This idea for Jeun was born out of a desire to create a community of food lovers to share their look for food and cooking.

Summary

Summary

01

Role

Product designer, product manager, product strategist and interaction designer

02

Overview

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Challenge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

What I did

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Takeaway

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Role

Product designer, product manager, product strategist and interaction designer

02

Overview

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Challenge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

What I did

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Takeaway

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Role

Product designer, product manager, product strategist and interaction designer

02

Overview

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Challenge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

What I did

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Takeaway

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Role

Product designer, product manager, product strategist and interaction designer

02

Overview

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Challenge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

What I did

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Takeaway

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Tools

Tools

Tools

Introducing the solution

Introducing the solution

The Design Process

Introduction

Introduction

Take your love of
food to the next level.

Take your love of food to the next level.

Take your love of
food to the next level.

Take your love of
food to the next level.

The main objective of Jeun was to create a social media platform for food enthusiasts that would foster a community of sharing and collaboration. Specifically, the goals were to: provide a platform for users to share their culinary creations and discover new recipes and meals, allow users to curate their search based on images and ingredient, enable users to generate meals/recipes based on what ingredients they have on hand, allow users to follow their friends and get likes, saves, and shares. Provide a user-friendly and visually appealing design that would engage and inspire users.

The main objective of Jeun was to create a social media platform for food enthusiasts that would foster a community of sharing and collaboration. Specifically, the goals were to: provide a platform for users to share their culinary creations and discover new recipes and meals, allow users to curate their search based on images and ingredient, enable users to generate meals/recipes based on what ingredients they have on hand, allow users to follow their friends and get likes, saves, and shares. Provide a user-friendly and visually appealing design that would engage and inspire users.

Competitor's Analysis

Competitor's Analysis

Understanding the landscape of
food-related social media platforms.

Understanding the landscape of
food-related social media platforms.

Understanding the landscape of
food-related social media platforms.

Understanding the landscape of
food-related social media platforms.

To better understand the landscape of food-related social media platforms, I conducted a thorough competitive research analysis. We looked at existing platforms such as Instagram and Pinterest, as well as specialized food apps like Yummly and BigOven. This research allowed us to identify gaps in the market and refine our product strategy.

To better understand the landscape of food-related social media platforms, I conducted a thorough competitive research analysis. We looked at existing platforms such as Instagram and Pinterest, as well as specialized food apps like Yummly and BigOven. This research allowed us to identify gaps in the market and refine our product strategy.

Popular platforms like Instagram and Pinterest have a significant user base that shares food-related content, but lack specialized recipe organization features.
Specialized recipe apps like Yummly and BigOven have more advanced recipe search and customization features, but lack the social media and recipe sharing aspects.
Target audiences for these platforms are often individuals who are interested in cooking, food culture, and healthy living
Existing platforms are not effectively addressing the need for a user-friendly and comprehensive recipe sharing and organization platform that combines both social media and advanced recipe features.
Best practices for designing a successful recipe sharing app include intuitive navigation, personalized recipe recommendations, social engagement features, and robust search and customization options

Popular platforms like Instagram and Pinterest have a significant user base that shares food-related content, but lack specialized recipe organization features.
Specialized recipe apps like Yummly and BigOven have more advanced recipe search and customization features, but lack the social media and recipe sharing aspects.
Target audiences for these platforms are often individuals who are interested in cooking, food culture, and healthy living
Existing platforms are not effectively addressing the need for a user-friendly and comprehensive recipe sharing and organization platform that combines both social media and advanced recipe features.
Best practices for designing a successful recipe sharing app include intuitive navigation, personalized recipe recommendations, social engagement features, and robust search and customization options

Target audience

Identifying potential users.

Identifying potential users.

Identifying potential users.

Identifying potential users.

To gain a deeper understanding of our target audience, we conducted user interviews with food enthusiasts of different backgrounds, ages, and skill . From these interviews, we created user personas that represented the needs and goals of our target audience. These personas allowed us to design a platform that would meet the needs of a diverse group of users.

Users who want to easily curate and share their own recipes and meals

Users who want to easily curate and share their own recipes and meals

Users who want to easily curate and share their own recipes and meals

Users who want to easily curate and share their own recipes and meals

Individuals who enjoy cooking and exploring new recipes

Individuals who enjoy cooking and exploring new recipes

Individuals who enjoy cooking and exploring new recipes

Individuals who enjoy cooking and exploring new recipes

Individuals looking for inspiration for their next meal

Individuals looking for inspiration for their next meal

Individuals looking for inspiration for their next meal

Individuals looking for inspiration for their next meal

Those who want to connect with others who share their love for food

Those who want to connect with others who share their love for food

Those who want to connect with others who share their love for food

Those who want to connect with others who share their love for food

Those who want to connect with others who share their love for food

Those who want to connect with others who share their love for food

Those who want to connect with others who share their love for food

Those who want to connect with others who share their love for food

User Research

Results from the user survey

Results from the user survey

Results from the user survey

Results from the user survey

I conducted a user survey and created a questionnaire on google forms.

60% of the respondents share recipes with friends or family at least once a week.People who are passionate about food and cooking
70% of the respondents have posted a recipe or food-related content on social media, with Instagram being the most popular platform (45%), followed by Facebook (35%) and Pinterest (20%).Those who want to connect with others who share their love for food
90% of the respondents consider it important or very important to be able to easily share recipes with others through an app.The target audience is likely to skew towards a younger demographic, with a focus on millennials and Gen Z
The most desired features in a recipe sharing app are: ability to save and organize favorite recipes (95%), ability to search for recipes based on ingredients (85%), and ability to rate and review recipes (70%)

Creating Personas

Identifying possible user scenarios/journies

Identifying possible user scenarios/journies

Identifying possible user scenarios/journies

Identifying possible user scenarios/journies

By understanding the needs and goals of the users, I decided to create realistic versions of potential users based on the target audience and the interviews conducted so that I can design a platform that caters to a diverse range of needs and offers a variety of features and tools to help users achieve their goals when it comes to food and cooking.

Learnings

Sketches

Sketches

Sketches

Sketches

I constructed a mini product architecture to see how users will interact with the product.

Learnings

Product architecture

Product architecture

Product architecture

Product architecture

I constructed a mini product architecture to see how users will interact with the product.

Learnings

Low Fidelity Prototypes

Low Fidelity Prototypes

Low Fidelity Prototypes

Low Fidelity Prototypes

I constructed a mini product architecture to see how users will interact with the product.

Product showcase

High Fidelity Prototype

High Fidelity Prototype

High Fidelity Prototype

High Fidelity Prototype

I constructed a mini product architecture to see how users will interact with the product.

Takeaways

What I learnt from this

What I learnt from this

What I learnt from this

What I learnt from this

At the start of this project, my personal goal for this was to gain more familiarity with the design of mobile applications and ideally B2C products. I found out how creative I had to get with navigation throughout the product to ensure the user flow was smooth and seamless. I am currently doing more user testing for this product to see how I can improve it, but this was an enjoyable project for me.

LinkedIn

Medium

Resume

Behance

Designed by Aderinsola Adejuwon